Adam SaywellLumin working proposal

Lumin × Adam · working proposal

Activate Lumin’s sales-led growth engine.

Build, test and prove a focused sales-led motion that helps Lumin move upmarket—while strengthening PLG and establishing the proven foundations for repeatable growth.

ChannelsSignalsPipelineRevenue OS
Explore the proposal
01Channels

Channels

Build and test the routes.

Explore integrations, partners, customers, referrals and selected accounts. Use Salesforce as one immediate activation path.

PartnersCustomersAccounts
02Signals

Signals

Establish useful sales signals.

Combine account fit, product usage and buyer context. Test the signals manually before deciding what to automate.

Account fitProduct usageBuyer context
03Pipeline

Pipeline

Build pipeline through live deal cycles.

Turn the strongest signals into focused expansion, referral and targeted plays. Use real opportunities to learn what repeats.

ExpansionReferralsTargeted plays
04Revenue operating system

Revenue operating system

Build proven sales foundations.

Apply proven sales disciplines across stages, qualification, buyer mapping, forecasting, attribution and feedback.

QualifyForecastLearn
05First 90 days

90 Days

Learn fast. Prove what works.

Lead live deal cycles, test the links between the four pillars and use evidence to shape the plan that follows.

AlignActivateCodify
06Enterprise GTM Lead

Role

Build and prove the sales-led motion.

A senior, hands-on scale-up role that establishes pipeline, sales foundations and the repeatable GTM system Lumin can scale.

BuildProveScale
07Salesforce activation

Salesforce

Activate a focused Salesforce channel.

Use existing relationships to test Sell, Build and Scale plays with Salesforce teams, partners and customers.

SellBuildScale

Working session

Turn the proposal into the first working plan.

Use a working and whiteboard session to challenge the assumptions, align the Enterprise GTM Lead mandate, choose the first channel and signal tests, and define the 90-day learning play.

Role and visionFirst priorities90-day learning play